You would think that radio is under assault by the likes of iPods and XM radio. But actually, the opposite is true. Radio continues to enjoy a large following. I suspect that the reason lies in the nature of the medium - its unpredictability and randomness. I love listening to the back and forth banter of radio hosts and shock jocks - the gossip, the hyperbole, the innuendo. It can sometimes be over the top - maybe that's why I listen to it :-)
But, here is my point - you can only get this staged drama by listening to radio. Music devices fall short on capturing unpredictability. What makes MyQuu great is that it embraces radio's unpredictability and makes order from it? Want to know the last five songs that played on your favorite station? Find it on MyQuu. Want to get reminded the next time a great song is played? Follow the artist and get a text message to your mobile phone the second it comes on the air.
Why do I love radio so much? It is unpredictable. Why do I love MyQuu - it helps to create the illusion of order in a medium that is best when it is chaotic.
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